This guide is the third in a series designed to support agencies implementing a participatory approach to rural agroenterprise development. This publication combines market research, product concept evaluation and business analysis techniques, within a practical, innovative approach for identifying market opportunities for rural agroenterprise development projects within a defined area or territory. The participatory methods enable rural producers to make key decisions in market analysis and evaluation. 110 p. 21.5 x 28 cm.
Keywords: Agroindustrial development; Productive chains; Markets; Farmers; Small farms; Small enterprises; Rural development; Marketing; Value added; Market research; Marketing techniques; Profitability
This paper describes a strategy developed by CIAT's Rural Agroenterprise Development (RAeD) project, to address the entrepreneurial development needs of institutions that support rural communities. The methods, tools, learning approaches and research agenda described, were developed as a result of many collaborative projects undertaken over the past 10 years in Latin America, Africa and South East Asia. These methods focus on realizing new agroenterprise opportunities. Key elements in the strategy include ways to: (1) Develop partnerships, evaluate project site resources and prepare joint plans; (2) Evaluate market trends, demand and identify market opportunities; (3) Develop business plans to foster rural enterprises, and business support services; (4) Assess project performance and introduce mechanisms for scaling up; (5) Share knowledge and effect institutional change towards market oriented innovation systems; (6) Advocate for improved marketing and trade policies. 44 p. 21.5 x 28 cm.
Keywords: Agroindustrial development; Participatory research; Agroindustrial sector; Partnerships; Research networks; Organization of research; Socioeconomic environment; Market research; Innovation; Rural development; Trade policies; Case studies; Colombia; Honduras; Uganda; Lao
This guide is a product of the experiences and lessons learned while implementing agroenterprise projects in eastern and southern Africa. The guide is based on a resource-to-consumption framework, which is the central theme of the "enabling rural innovation" (ERI) approach for rural development. This approach seeks to empower farmer groups with the necessary skills to make informed decisions for their economic development, based on an analysis of their surroundings, assets and skills. The methodology also aims for outcomes that are equitable, gender focused and participatory. 130 p. 21.5 x 28 cm.
Keywords: Agroindustry; Participatory research; Agroindustrial sector; Development projects; Small farms; Planning; Partnerships; Community involvement; Marketing; Market research; Supply balance; Teaching materials; Latin America; Africa; Asia
Territorial Approach to Rural Agro-enterprise Development: A Guide to Developing Partnerships, Territorial Analysis and Planning Together. Manual 1. This guide is the second in a series of eight documents designed to address the entrepreneurial development needs of institutions that support rural communities. This guide provides methodologies that lay the groundwork for a participatory approach to agro-enterprise development. The methodologies in this guide will assist a service provider to (i) define a project area, (ii) establish an agro-enterprise working group, (iii) conduct a resource assessment of the project area and (iv) select farmers groups. The output from the work to be undertaken in this guide is a joint action plan that the partners will use to develop an agro-enterprise projects. 64 p. 21.5 x 28 cm.
Keywords: Partnerships; Planning; Rural development; Innovation; Community involvement; Teaching materials; Agroindustrial development; Participatory research; Latin America; Asia; Africa
Territorial Approach to Rural Agro-enterprise Development: Increasing the Competitiveness of Market Chains for Smallholder Producers. Manual 3. This guide is the fourth in a series of documents designed to address the entrepreneurial development needs of institutions that support rural communities. Having selected a product for enterprise development, using the tools in Guide 4 of this series, this guide focuses on the methods used analysis of a specific market chain. The methods in this guide are rapid and therefore use key informants as sources of information and participatory, such that representatives from the farmers groups are involved in gathering primary information from people along the market chain. The approach not only considers information on changes in price, quality and quantity along the chain, through intermediaries, but also takes a wider view of the market chain by including an evaluation of the efficiency of the flow of goods and services along the chain and the level of business organization of the services that support the chain. The method highlights critical points in the market chain that can be strengthened to the benefit of producers but also of traders and retailers. At the heart of this manual is the concept of how to shift from a production or supply chain into a "value chain". The manual is divided into 10 modules, each structured with guiding questions, concepts, appropriate tools, practical examples, and a review of the themes introduced. The final output of this manual is a business plan which can be used to develop into a new agro-enterprise venture. 117 p. 21.5 x 27 cm. Also available in Spanish.
Keywords: Markets; Small farms; Rural development; Market research; Innovation; Methods; Surveys; Planning; Partnerships; Teaching materials; Agroindustrial development; Participatory research; Competitiveness; Latin America; Asia; Africa
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