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Institution/Author: OSTERTAG, C.F.
Publisher: CIAT
Year: 1999
Language: English
Price: free
Price Colombia (in pesos): $25000
Scientific Contact: Carlos Felipe Ostertag
Distribution Contact: CIAT Library
Traditionally, rural development has lacked an entrepreneurial approach because it has given priority to the search of options to market its produce, without studying the market demand to offer other alternatives of agricultural production. This handbook is a tool that offers market orientation to small rural producers, located in a given microregion. It describes a methodology that aims to identify, assess, and take advantage of market opportunities.
Keywords: Agroindustrial complexes; Natural resources; Resource management; Participatory research; Interest groups; Soil management; Watersheds; Living standards; Poverty; Market research; Small farms; Simulation models; Land use; Socioeconomic environment; Project design; Teaching materials
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