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Institution/Author: OSTERTAG, C.; LUNDY, M.; GOTTRET, M.; BEST, R.; FERRIS, S.
Publisher: CIAT
Year: 2007
Language: English
Price: free
Price Colombia (in pesos): free
Scientific Contact: Carlos F. Ostertag; Mark Lundy
This guide is the third in a series designed to support agencies implementing a participatory approach to rural agroenterprise development. This publication combines market research, product concept evaluation and business analysis techniques, within a practical, innovative approach for identifying market opportunities for rural agroenterprise development projects within a defined area or territory. The participatory methods enable rural producers to make key decisions in market analysis and evaluation. 110 p. 21.5 x 28 cm.
Keywords: Agroindustrial development; Productive chains; Markets; Farmers; Small farms; Small enterprises; Rural development; Marketing; Value added; Market research; Marketing techniques; Profitability
ISBN:978-958-694-090-0
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